Friday, September 16, 2011
I Switched to Axe!
Last week I had the pleasure of presenting to a room of Learning Coaches for our School District. I began with a story about Axe.
I was shopping with my wife and headed down the deodorant isle. Here I saw a man, shopping with his wife, sniffing all brands of deodorant. At first I giggled to myself, because I am a Speed Stick guy, but then gave in to sniffing brands of deodorant. So I began smelling different brands, and stuck a few in my wife's nose for approval.Finally I settled on Axe Twist. It reminded me of the commercial where the guy was getting licked everywhere he went.
Here is the catch. I told this story to the Learning Coaches. I tied it in to changing what I am normally use to and taking a risk to try something else. In education, many teachers are not willing to take the risk for many reasons: fear of failure, too much on their plates, and tradition to name a few. One of the roles of Learning Coaches in our district is to help teachers find ways to meet the individual needs of the students. Differentiate. This means looking at new things and trying different ideas. Risk can mean reward, or failure, but trying new things leads to learning.
I believe my message went over well with the Learning Coaches. They were disappointed they did not get the Old Spice guy from the commercial, but they got the story behind Axe. And I didn't get licked once.